在服裝工業(yè)中,職業(yè)裝是一個(gè)對(duì)比特別的分支,除有著服裝底子的一些功用之外,它還有一般服裝所不具備的特別功用,也正因如此,它終從服裝大類中分離出來(lái),成為一個(gè)單獨(dú)的工業(yè)。
In the clothing industry, occupation is a special branch of contrast, in addition there are some function of clothing is the most fundamental, it has general clothing do not have special features, but also because of this, it finally separated from the categories of clothing, as a separate industry.
職業(yè)裝有著自個(gè)明顯的特色。
The profession has a distinct feature.
所謂職業(yè)裝,即是標(biāo)志性、功用性、實(shí)用性相結(jié)合,具有職業(yè)特色和職業(yè)特征,能夠表現(xiàn)團(tuán)隊(duì)精力和服飾文明的標(biāo)志性著裝。它大致能夠分為制服(白領(lǐng))和工裝(藍(lán)領(lǐng))兩類。因?yàn)樗鎸?duì)的消費(fèi)群體和方針商場(chǎng)相對(duì)清晰,因此商品具有定向性,這就避免了銷售上的盲目性。
The so-called professional wear is the combination of logo, function and practicality, which has professional characteristics and professional characteristics, and can show the symbolic dress of team spirit and dress civilization. It can be roughly divided into two categories: uniforms (white-collar) and tooling (blue collar). Because it faces a relatively clear consumer group and the policy emporium, so the commodity is directionality, which avoids the blindness in sales.
職業(yè)裝與一般服裝大的區(qū)別在于它的科技含量。這里的科技含量有兩方面的含義:一是指職業(yè)裝一定要符合人體工學(xué),穿著舒適、實(shí)用;二是指服裝的功用性。對(duì)于職業(yè)裝來(lái)說(shuō),無(wú)論是裁縫仍是布料,因?yàn)槠錇槁殬I(yè)效勞,所以功用性是杰出的特色。
The biggest difference between professional clothing and general clothing lies in its scientific and technological content. The content of science and technology here has two meanings: first, it means that the professional clothing must conform to the ergonomics, the wear is comfortable and practical, and the two refers to the utilitarian character of the garment. For professional clothing, whether it is a tailor or a cloth, because of its professional service, so utilitarian is the most outstanding feature.
活躍在商場(chǎng)上的一般服裝品牌,終需求面對(duì)的是終端消費(fèi)者。每個(gè)品牌盡管有各自不同的商場(chǎng)定位,但單個(gè)品牌的消費(fèi)群體其實(shí)仍是對(duì)比寬泛的。職業(yè)裝底子都是職業(yè)制服。職業(yè)制服的性質(zhì)決定了每個(gè)職業(yè)的職業(yè)裝在規(guī)劃上要表現(xiàn)出一個(gè)主導(dǎo)思維,這種主導(dǎo)思維更多地則是一種政治需求。
The general clothing brand is active in the mall, and the final demand is the end consumer. Although each brand has its own different market positioning, but the individual brand of consumer groups is still relatively broad. Professional clothes are all professional uniforms. The nature of professional uniforms decides that every occupation should have a dominant thinking in planning, which is more of a political need.
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