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單純的加工廠已經(jīng)不再順應(yīng)時代的需求，除非有足夠的訂單量，否則，產(chǎn)品滯銷，基本的成本都不能保障，只能在行業(yè)淡旺季中尋求安慰，此種情況在服裝廠更為明顯。
Simple plant no longer meet the requirements of the times, unless there is enough orders, otherwise, the product is slow-moving, the basic cost can not be guaranteed, only to seek comfort in the industry in this season, the situation is more obvious in the garment factory.
企業(yè)現(xiàn)狀
Enterprise status
? 產(chǎn)地：河北唐山
Origin: Hebei Tangshan
? 行業(yè)：職業(yè)裝加工廠
Industry: occupation factory fitted
? 背景：
Background:
背景1.從事多年牛仔工裝的生產(chǎn)，因為利潤極低，關(guān)門整改，計劃轉(zhuǎn)為時尚化經(jīng)營。
Background 1. engaged in the production of cowboy tooling for many years, because of the low profit, closing the rectification, the plan turned into fashion management.
背景2.計劃在一些大品牌旁邊開門店，宣傳產(chǎn)品的同時，對外拓展銷售業(yè)務(wù)。
Background 2. plans to open stores next to some big brands, publicity products at the same time, the expansion of external sales business.
智華高手
Wise master
回合：確定產(chǎn)品定位。
The first round: determine product positioning.

招式：產(chǎn)品定位是進入市場的關(guān)鍵，尤其是在產(chǎn)品同質(zhì)化的今天。在各個地區(qū)設(shè)立形象店，入駐銷售團隊，打造產(chǎn)品標桿，加工特定的職業(yè)裝，做出口碑，而不是單單針對部分企業(yè)。
Moves: product positioning is the key to enter the market, especially in the homogenization of products today. Set up image stores in all regions, enter the sales team, build product benchmarking, process specific job attire, make word of mouth, not only for some enterprises.
行業(yè)是市場的產(chǎn)物，唯有市場需求決定行業(yè)的當下規(guī)劃以及未來發(fā)展。
Industry is the product of the market, only the market demand determines the current planning and future development of the industry.
對企業(yè)做出任何一項決策，只需要考慮市場，考慮這個社會。
To make any decision for an enterprise, we only need to consider the market and consider the society.
第二回合：加重銷售的關(guān)注度。
The second round: pay more attention to sales.
招式：進入某一個陌生的市場，在形象店只有必須依靠銷售團隊的力量打開市場，而不是鎖定在某一個單獨的特定領(lǐng)域。
Move: enter an unfamiliar market, in the image shop only have to rely on the strength of the sales team to open the market, rather than locked in a single specific field.
企業(yè)高手
Enterprise master
接招1.老板御駕親征，成立家形象店，并作為名銷售員拜訪客戶，簽訂訂單，成為榜樣，籌備團隊成功后，開始按照《卓越密碼初級班》講到的孵化，開始戰(zhàn)略部署。
Take the 1. boss expedition established the first store, and, as the first salesperson visiting customers, the signing of the order, as an example, after the success of the preparatory team, started in accordance with the "outstanding junior class" as the password to hatch, strategic deployment.
接招2.依然生產(chǎn)職業(yè)裝，但融入時尚的概念，擴大了產(chǎn)品的覆蓋區(qū)域，銷售額自然增長。
Take 2. production still occupation, but with the concept of fashion, to expand the coverage of products, sales of natural growth.
總結(jié)
summary
方向是企業(yè)經(jīng)營的重點，方向無誤，接下來只是細微調(diào)節(jié)的問題，一旦定位錯亂，不管方法如何精準，依然會南轅北轍。
The direction is the focus of the business, the direction is correct, then just fine adjustment problems, once the location of confusion, no matter how to accurate, still will be different.

以上文章來源于濟南職業(yè)裝http://www.820691.com/